The weather is perfect, the company enchanting, the food delicious, and the garden looks heavenly. These would be the ideal conditions for a garden party.

Everything—and everyone—needs certain conditions to operate optimally. Some things stop working entirely if a condition isn’t 100% fulfilled, while others are more flexible.

But how do you know if that applies to what you’re working on, especially if it’s something new?

Just ask yourself this one question:

‘Under what conditions would this work perfectly?‘

Now comes the tricky part: go all out. Imagine every little detail that would make your idea truly flawless.

A simple example

Let’s say you’re working on a fresh idea for an app. But would it actually be good? What would it need to make it good? It’s always a good idea to start with your own perspective first.

Try this approach:

You imagine users opening your app first thing in the morning—not out of necessity, but because they genuinely enjoy its beautifully intuitive interface. You can feel their delight as they experience how seamlessly it fits into their workflow. They don’t think about crashes or bugs at all, because there aren’t any!

You can almost hear their colleagues asking, ‘How come your performance has improved so much lately?’ Your users proudly reply, ‘Check this out! You must have read about it, it’s perfect!’ And when the usual skeptic says, ‘Ah, but does it integrate with Bonkers?’ your users respond, ‘I’m not sure, but you can ask them. They respond immediately!’

Bonus

Let’s break it down into critical, essential, and ideal elements: (purely my interpretation)

What’s critical?

  • Extraordinary user-friendly interface.
  • Seamless integration with major tools and platforms.
  • Robust performance: no crashes!

What’s essential?

  • Clear onboarding guides and help desk.
  • Regular updates based on user feedback.
  • A marketing plan including social media, influencer outreach and press releases.

What would be ideal?

  • Receiving high praises from tech influencers and the industry.
  • Achieving rapid growth and positive reviews.
  • Seamless integration with a broad range of tools beyond the primary ones.

Tip:

You can take this approach even further by applying it to any of the elements mentioned above in the same way.

So

Think big, imagine the ideal scenario, and let that vision guide you.

That’s all

RvdL