Stop analyzing only the top companies in your industry.

Instead, look for the most chaotic, messy, or "dumbest" player in your market.

Question:
"What do they do really well by any chance?"Look over their obvious flaws and look for the hidden treasures:

  • The personal touch that everyone else has long lost
  • The simple hack that actually works
  • The honest "no-bullshit" approach that customers love

Often the weakest players do one or two things brilliantly – precisely because they don't know the “rules”.

Try it this week.