Take something familiar from your industry – a process, an email, a pricing page, an onboarding flow, a sales script... something that almost everyone does.

Then play with it..

Change it.
Twist it.
Combine it.

Make it crazier, simpler, more personal, or more extreme. Keep going until it's almost impossible for competitors to copy it.

True uniqueness rarely arises from inventing something completely new. It is created by working on the ordinary until it is unmistakably yours.

Try it this week.

Take a familiar thing and make it uncopyable..
What are you going to play with?