For one day, view your customers, employees and competitors as “suppliers”.

For example:

  • Customers supply: feedback, revenue, ideas, loyalty, referrals.
  • Employees supply: creativity, execution, warnings, energy, culture.
  • Competitors supply: market validation, pricing signals, product ideas, weaknesses you can exploit.

Suddenly everything changes.

  • You stop complaining.
  • You start optimising relationships.
  • You become genuinely curious: “How can I make them even better suppliers… and how can I become a better customer to them?”

Try it for just 24 hours.

You’ll notice blind spots you’ve had for a while.

What’s one surprising “supply” you discovered?