{"id":2931,"date":"2026-06-10T10:08:29","date_gmt":"2026-06-10T08:08:29","guid":{"rendered":"https:\/\/www.go-parallax.com\/?p=2931"},"modified":"2026-06-16T09:39:55","modified_gmt":"2026-06-16T07:39:55","slug":"the-reverse-benchmark","status":"publish","type":"post","link":"https:\/\/www.go-parallax.com\/en\/2026\/06\/10\/the-reverse-benchmark\/","title":{"rendered":"The Reverse Benchmark"},"content":{"rendered":"<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Stop analyzing only the top companies in your industry.<\/span><\/span><\/span><\/p>\n<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Instead, look for the most chaotic, messy, or \"dumbest\" player in your market.<\/span><\/span><\/span><\/p>\n<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Question:<\/span><br \/>\n<span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-b88u0q r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">\"What do they do really well by any chance?\"<\/span><\/span><\/span><\/span><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Look over their obvious flaws and look for the hidden treasures:<\/span><\/span><\/span><\/p>\n<ul dir=\"ltr\">\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The personal touch that everyone else has long lost<\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The simple hack that actually works<\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The honest \"no-bullshit\" approach that customers love<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Often the weakest players do one or two things brilliantly \u2013 precisely because they don't know the \u201crules\u201d.<\/span><\/span><\/span><\/p>\n<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1x3r274 r-p1pxzi\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Try it this week.<\/span><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00f6r auf,  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-2931","post","type-post","status-publish","format-standard","hentry","category-inversions"],"_links":{"self":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":5,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"predecessor-version":[{"id":3061,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2931\/revisions\/3061"}],"wp:attachment":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/tags?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}