{"id":2931,"date":"2026-06-10T10:08:29","date_gmt":"2026-06-10T08:08:29","guid":{"rendered":"https:\/\/www.go-parallax.com\/?p=2931"},"modified":"2026-06-10T10:12:29","modified_gmt":"2026-06-10T08:12:29","slug":"the-reverse-benchmark","status":"publish","type":"post","link":"https:\/\/www.go-parallax.com\/en\/2026\/06\/10\/the-reverse-benchmark\/","title":{"rendered":"The Reverse Benchmark"},"content":{"rendered":"<h5>Instead of analysing what the top companies are doing, look at the most chaotic or \u201cdumb\u201d player in your market and ask:<\/h5>\n<h5>\u201cWhat are they accidentally doing well?\u201d<\/h5>","protected":false},"excerpt":{"rendered":"<p>Anstatt zu  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-2931","post","type-post","status-publish","format-standard","hentry","category-inversions"],"_links":{"self":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":3,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"predecessor-version":[{"id":2934,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2931\/revisions\/2934"}],"wp:attachment":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/tags?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}