\u2018One person alone can’t change the world.\u2019<\/em><\/p>\n Now, what if you had a time capsule at your disposal and went back in time? What would the rest of us warn you about? \u2018Be careful! If you change only the smallest thing in the past, it can forever alter the course of history!\u2019<\/em><\/p>\n There\u2019s your impact on the whole, seen from a different perspective.<\/em><\/strong><\/p>\n Ideas can have a big impact. When they do, we get all ecstatic and call them \u2018fantastic<\/em>!\u2019 or \u2018genius<\/em>!\u2019 For a while, we forget that no matter how brilliant the idea is, it\u2019s only about five percent of the work needed to make it a success\u2014Big Impact indeed<\/em>!<\/p>\n Words like \u2018big<\/em>\u2019, \u2018small<\/em>\u2019, \u2018genius<\/em>\u2019 even, are all relative terms. The fly you swatted experienced much more of an impact than the elephant you gave the same treatment.<\/p>\n Similarly, making a big impact in a small market is different from making a big impact in a large one.<\/p>\n But they\u2019re both big!<\/em><\/p>\n Starbucks, for example didn\u2019t start out in the giant coffee market. No, they created their own niche<\/em>. They threw \u2018atmosphere<\/em>\u2019 into the mix of coffee-variables and came up with what ultimately became a sort of McDonald\u2019s for coffee.<\/p>\n Huge impact in what initially wasn\u2019t even a market.<\/em><\/p>\n Nowadays, no marketing plan is complete without a social media strategy<\/em> and involving influencers<\/em> (which we all are… just read the opening of this article again<\/em>). So both definitely have an impact. But where?<\/p>\n Are they trying to swat the fly but failing?<\/em><\/p>\n Someone picking up the phone and calling prospects\u2014or even suspects<\/em>\u2014has a direct, big and personal impact, for sure! You know this because this person can really screw things up big time, if they\u2019re not up to the job. <\/em><\/p>\n But can social media and influencers in marketing mess up in the same way and be held accountable?<\/em><\/p>\n RvdL<\/p>","protected":false},"excerpt":{"rendered":" It is said that \u2018One person alone can’t change the world.\u2019 Now, what if you […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,70],"tags":[],"class_list":["post-2731","post","type-post","status-publish","format-standard","hentry","category-decision-making","category-problem-solving"],"_links":{"self":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":1,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"predecessor-version":[{"id":2732,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions\/2732"}],"wp:attachment":[{"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.go-parallax.com\/en\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Big?<\/h4>\n
Relativity<\/h4>\n
Have a coffee<\/h4>\n
Big impact, really \u2026 ?<\/h4>\n
That’s all,<\/h4>\n